Beautifying Spaces with Integrity
A lifesaving commitment to Lead Free paints
1 million people
die from lead-poisoning every year (WHO).
In Pakistan, majority of the paint we use includes traces of this extremely hazardous compound that has a severely negative impact on public health. Lead, traditionally incorporated into paint formulations to increase durability and maintain a fresh appearance of surfaces, holds the danger of turning the cleanest of spaces into a grave threat to good health. Children and their developing cognitive abilities, in particular, are more vulnerable to the toxin, as reported in a WHO finding cited below. When it is corroded through water damage, chalking or even slight flaking, the toxic effects of the compound are instantly activated.
Since 1995, Berger Paints has offered a safe and lead-free alternative that never compromises on appealing aesthetics, longevity, or quality. Our commitment to crafting decorative paints devoid of this hazardous substance is a social action dedicated to the well-being of our customers and the environment alike.
Campaign Ambassadors
Anwar Maqsood
One of the country’s most revered writers and thought-leaders was chosen as our ambassador to amplify the message and spark collective action.
Anwar Maqsood
Author
Iqra Aziz
Actress
Sajal Aly
Actress
Sarmad Khoosat
Director
Sonya Hussayn
Actress
Zara Noor Abbas
Actress
Our agents of change, Sajal Aly, Sarmad Khoosat, Sonya Hussayn, Zara Noor Abbas, and Iqra Aziz have endorsed this message on their personal platforms, rightly highlighting the urgency of the situation.
It is now time for all of you to join us in the movement to choose life.
It is now time for all of you to join us in the movement to choose life.
As we stand at the threshold of a new era, Berger Paints invites you to join us in our quest to achieve living dynamics that effectively eradicate the danger that is caused by lead poisoning. Together, we can transform the landscapes of our homes and cities, infusing them with vitality and integrity.
To learn more about the dangers of lead poisoning and the importance of adopting lead-free solutions,
we encourage you to explore the following resources:
- WHO Fact Sheet: Lead Poisoning and Health
- WHO Publication: Childhood Lead Poisoning
- WHO News Release: Alarming Statistics on Lead Poisoning
- WHO Health Topic: Lead Poisoning
Together, let us paint a brighter, safer future for generations to come.
