Berger participated in Dawn Lifestyle Exhibition held at Karachi Expo Centre on 9th, 10th & 11th January, 2015. Renowned companies from FMCG, Home Appliance, Furniture, Fashion/Cosmetics industry etc. participated in this exhibition. People from different walks of life attended this exhibition and participated in various activities (food court, singing competition and children activities) organized by Dawn group. During this event Berger stall became the center of attention due to its location and activities. People in huge numbers visited the stall and participated in Berger stall activities.
Berger carried out the following activities at the event to attract the participants:
* Drawing Competition for children at Berger stall
* Giveaways and promotional material distribution at Berger stall
* Back Pack LED advertisement of Berger products in exhibition hall
* Full page Berger advertisement in Dawn newspaper, special supplement was also published