Berger participated in Dawn Lifestyle Exhibition held at Karachi in the month December 2016. Renowned companies from FMCG, Home Appliance, Furniture, Fashion/Cosmetics industry etc. participated in this exhibition. People from different walks of life attended this exhibition and participated in various activities (food court, singing competition and children activities) organized by Dawn group. During this event Berger stall became the center of attention due to its location and activities. People in huge numbers visited the stall and participated in Berger stall activities.