Berger by maintaining the tradition, participated in the international trade show IAP exhibition in the April, 2016 in Karachi. A large number of international brands and well reputed organizations especially related to the construction and paint industry such as Berger Paints Pakistan Limited participated in this exhibition. The main purpose to participate in this trade show was to get attention of the potential customers i.e. Architects, Builders and Contractors and to make them aware of the quality product offerings. Participants showed great interest in Berger’s stall.