Berger participated in Beaconhouse Media Arts Festival 2013 on 1st, 2nd and 3rd February. Berger was the main sponsor of this activity at Beaconhouse DHA Phase 6, Lahore. All the major schools of Lahore like Beaconhouse, LGS and Aitchison participated in the arts festival. Students of different classes participated in Wall Painting, Still Life Painting and Face Painting Competitions. Berger gave its paint in the wall painting competition, in which students made beautiful paintings using vast range of colors from Berger Products. Moreover, As a sponsor, Berger was offered following branding opportunities in this event:
* Berger was recognized as a main sponsor in opening ceremony and at awards night.
* Flyers, posters and concert passes with Berger Logo were distributed to various institutes
* Being the main sponsor, Berger logo was placed on official website and facebook page of Media Arts Festival’13.
* Berger standees, banners and flexes were placed on the main school Building
* Berger plates were placed on the painted walls with the inscription “ Painted with Berger Paints”