Berger Paints Pakistan Limited organized Berger Regional Sales Conferences in Islamabad, Lahore and Karachi in the month of January, 2015 at Margalla Hotel, Maisonette Hotel and Regent Plaza respectively. It was a two day regional conference in the respective regions which was filled with several presentations by the Sales Departments. This conference provided a platform to the Sales Team to discuss their last six months Sales Performance and present their problems and discuss their solutions with Senior Management. This entire activity boosted the morale of the Sales persons and it was also a great source of motivation for them as they made promises to meet up next 6 months targets with full force and confidence. Moreover new policies and incentives were announced to motivate the sales team and to help them achieve the next 6 months target for the year 2014 – 15.